About Moran’s Menswear
Located in Thurles, Co. Tipperary, Moran’s Menswear celebrates 55 years in business in 2025. Part of the Love Tipperary Gift Card, owner Diarmuid Moran tells us why they accept the Love Tipperary Gift Card and the benefits it brings.
Why are you part of the Love Tipperary Gift Card?
“My father started the business in 1970 and we moved to the current shop in Thurles in 2020 before the first lockdown. Since then we’ve tripled the size of the store, added a private wedding room and won the Drapers award for Best Independent Menswear across Ireland and the UK. We’re proud supporters of the independent sector and the power of shop local. If a person shops with Amazon that money is leaving Ireland but if you buy local it stays local and gets reinvested in the economy through jobs and the support local businesses provide to community projects and clubs. The Love Tipperary Gift Card is all about encouraging people to shop local and providing support for local businesses, so we are very happy to be a part of it. I think it’s a great initiative for Tipperary.”
What are the benefits of the Love Tipperary Gift Card?
“One of the main benefits of the Love Tipperary Gift Card is the fact that it’s commission free. For example, I had a One4All Gift Card in the store today for €100 and I gave €12 of that to One4All in commission. In comparison, accepting the Love Tipperary Gift Card is 100% commission free. Another major benefit is the ease of use. I can swipe the physical version using the magnetic strip on the card, while the digital version is added to the recipient’s digital wallet so they can ‘tap to pay’. Digital payments are very much the trend of how people are paying nowadays so it’s great that it has that capability. The Love Tipperary Gift Card is far easier than other Gift Cards where the customer has to try and remember a pin number. We’ve accepted over €5,000 of Love Tipperary Gift Cards since the initiative launched in November 2024, and I think that is down to the ease of use for merchants accepting the card and recipients spending it.”
How do people spend their Love Tipperary Gift Card?
“Moran’s Menswear is a destination store which caters to a broad market, from 15 years of age upwards, so when people come into the store to spend their Love Tipperary Gift Card they could be buying anything from branded items to wedding attire, shoes to accessories. It’s our aim to make every customer feel welcome, so when they are spending their Love Tipperary Gift Card at Moran’s, they’re receiving the best individualised service. One thing I’ve noted is that when customers have the Love Tipperary Gift Card to spend they tend to trade up and spend more on top of the Gift Card value.”
How does the Love Tipperary Gift Card benefit the community?
“The Love Tipperary Gift Card is a positive initiative for Tipperary and is ideal for organisations to use as rewards because it is a tangible way they can show support for their community. I’d like to see the Love Tipperary Gift Card becoming even more embedded within the community, and more organisations using the cards for rewards, ringfencing reward spend into County Tipperary.
What advice do you have for other merchants?
“It’s very simple. If you’re not part of the Love Tipperary Gift Card then people are not going to visit your business to spend their cards with you. As a business, you have to keep reinventing and moving forwards, and that includes participating in positive community initiatives that benefit the community like the Love Tipperary Gift Card. €5,000 of additional spend in just over 6 months is a positive for any independent business.”