Support for local is a huge deal for organisations. In fact, in our 2024 research, 89% of organisations said it was a priority. Supporting local by purchasing local Gift Cards has so many benefits for your local community, but have you ever wondered how supporting local makes your organisation look good? Here’s how.
The halo effect
The halo effect suggests that our overall impression of a person or organisation will directly influence how we perceive most things they do. Choosing local Gift Cards and communicating this through your channels such as social media and press can positively impact the public perception of your organisations, creating a halo effect.
A bigger staff pool
It’s no secret that people want to live in thriving communities with restaurants to eat at, shops to buy from, attractions to enjoy. By picking Town & City Gift Cards for your people, you’re helping businesses of all types and sizes to stay open, and in doing so, helping create a community where people want to live – and work.
Leading the local agenda
Choosing your local Town & City Gift Card is a way for your organisation to be at the forefront of positive change in your community, encouraging others to think local first and positioning your organisation as a change leader.
Boosting staff perceptions
Support for local isn’t just a priority for organisations, it’s key for employees too with many employees saying it’s important the organisation they work for supports local businesses. Demonstrating your commitment to your community by choosing local Gift Cards can help employees – and potential employees – feel more positively about your firm.
Aligning to company values
You know what your company values are but bringing them to life for various stakeholders can be a challenge. Opting for local Gift Cards where your investment stays in the community can be an effective, and meaningful, way of demonstrating what your company stands for.
Happy teams
If there’s one thing your people want, it’s a reward, incentive or thank you that has choice at its heart. Town & City Gift Cards blend unbeatable local choice with support for local, meaning it’s a Gift Card that’ll make your team smile and your organisation look good. And who could ask for more than that?
Choose Town & City Gift Cards today!
