December 12, 2024
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by Kelly Topping

10 secrets of employee gifting

Wouldn’t it be great to have an inside track on what your employees are REALLY looking for from their rewards and incentives? Thanks to our latest research with over 4000 employees and organisations, we’ve got you covered. Here are our 10 secrets of employee gifting.

1. Unexpected rewards boost motivation

In truth, employees love rewards at any time but they especially love unexpected rewards according to our research with 56% saying an unexpected reward from their workplace would motivate them more.

2. 50% of staff don’t feel valued

Worryingly, half of staff surveyed said they don’t feel valued by their employer, suggesting that initiatives to boost workplace morale could be advisable.

3. Winter is worst for staff motivation

When it comes to the seasons, just 14% of staff say winter is when they feel most motivated, suggesting that winter rewards will be most effective at boosting motivation. 

4. Most think R&I could be improved

A massive 69% of employees surveyed said their organisation could improve their rewards and incentives offering. 

5. Support for local is an expectation

The desire to support local businesses and the community is at an all time high with all audiences – employees included! In fact, 94% of employees said it’s important that the organisation they work for supports local businesses.

6. Gift cards are preferred over cash

Given the choice, 83% of employees would opt for a tax free Gift Card using the Small Benefit Exemption scheme rather than taxed cash through payroll. And who can blame them?

7. Choice is king

When it comes to rewards and incentives, there’s one thing your employees are after – choice – with 89% putting it as a top priority.

8. Community support can boost motivation

Now here’s an employee motivation hack to make use of – 97% of employees said they’d feel more engaged/motivated if their company showed they care about local and their community.

9. Work-life balance and wellbeing are key

Over half (53%) of employees say their biggest priority right now is work-life balance and wellbeing. Plus, a healthy 61% feel they’ve got the balance just right. 

10. They’d all love to receive a Town & City Gift Card

An overwhelming majority – 97% – of all employees surveyed said they’d like to receive a Gift Card from work that can be spent with local independent and national businesses. Time to get that Town & City Gift Cards order in?

Discover Town & City Gift Cards for your team today.

 

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